A More Considered Path to Market.
Senior development strategy, in-house creative direction and direct sales execution. For developers seeking sharper decisions, stronger positioning and better-performing projects.
Considered in approach. Commercial in outcome.
Proper’s perspective has been shaped across senior in-house development roles, project-marketing agencies and the sales floor. We understand what a project needs to achieve, and what it takes to get it there.
(could the below be a band across the page?)
Developer-side leadership. Agency-side project marketing. Direct sales execution$3.8B+ in sales revenue. 50+ years industry experience
SELECTED WORKS.
(show 3-4 developments visually)
EASTWOODS — ANTHEM
Completed inventory strategy + direct sales
SOLD OUT
MIRABEL — MARCON
Luxury inventory sales
SOLD OUT
ST CATHERINES CORNER — EDG HOMES + G.H. STREET
Positioning, media + direct sales
PRIVATE RESIDENTIAL
40+ years of residential experience combined with architectural storytelling and exacting representation. For individual homes that warrant a more considered approach.
PROPER on INSTAGRAM


