Black background with white text reading "Project Marketing Completed Inventory" and "Private Residential Studio". Top real estate sales and marketing company Vancouver.

A More Considered Path to Market.

Senior development strategy, in-house creative direction and direct sales execution. For developers seeking sharper decisions, stronger positioning and better-performing projects.

Considered in approach. Commercial in outcome.

Proper’s perspective has been shaped across senior in-house development roles, project-marketing agencies and the sales floor. We understand what a project needs to achieve, and what it takes to get it there.

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Developer-side leadership. Agency-side project marketing. Direct sales execution$3.8B+ in sales revenue. 50+ years industry experience

SELECTED WORKS.

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EASTWOODS — ANTHEM
Completed inventory strategy + direct sales
SOLD OUT

MIRABEL — MARCON
Luxury inventory sales
SOLD OUT

ST CATHERINES CORNER — EDG HOMES + G.H. STREET
Positioning, media + direct sales

PRIVATE RESIDENTIAL

40+ years of residential experience combined with architectural storytelling and exacting representation. For individual homes that warrant a more considered approach.

PROPER on INSTAGRAM

Inspiration is an emotional compass—shaping intent, purpose, and direction. For us, it is collaborative by nature, rooted in curiosity, aspiration, and engagement. Alongside our projects and private residences, we share the influences that inform our work, inviting you into the journey in the hope that you might find inspiration here too.