THE PROPER PROJECTS PORTFOLIO

We partner with developers who believe, like we do, that enduring value is created through aesthetic clarity, intelligent design, and uncompromising attention to detail. Our development sales and marketing practice is deliberately non-mass-market, shaped by a belief that considered architecture and thoughtfully crafted experiences deserve equally refined representation. Drawing on large scale developer and agency experience, we apply a curated, design led approach across the full lifecycle of a project. From acquisition and design development through to sales programming and close out, this elevates  both the project’s position and the customer experience at every touchpoint.

This philosophy extends equally to completed developments, where remaining homes are approached not as residual inventory, but as projects worthy of renewed focus and intention. Each is repositioned with the same rigour as an initial launch, protecting developer brand equity while amplifying voice, emotion, and exposure through in house visual and media production.

With experience spanning agency leadership, multi-billion-dollar development teams, and creative direction, we bring a rare depth of perspective to contemporary real estate. We have delivered more than 50 projects, introduced over 7,500 homes to market, and overseen $5.5 billion in sales.