Introducing the Sellout Sprint. For completed homes that need a second move to market. Combining the two capabilities most projects in this position need at once: boardroom strategy and experienced on-the-ground sales execution.

Proper was founded by people who have worked on both sides of the table — in-house development, and across the agency side of project marketing. That dual lens shapes how we work: strategy that reads the pro forma, execution that reads the buyer, and a creative practice that holds both to the same standard. We take on a small number of projects each year, and treat each as its own brief.

(Need a subtitle here)

Completed homes sold to the buyers they were built for, at prices that hold the pro forma, on a timeline that ends the carry. In practice, that means a repositioned offering, a refreshed creative package, and a sales strategy built for the market the project is finishing into, not the one it launched in.

The Strategy

Discovery session / Determine your goals, desires, fears and optimal outcome

Market Deep Dive / A comprehensive broader market and project-specific market analysis

Return-to-market sales plan / Grounded in the pro forma, a detailed plan that outlines repositioning, pricing and timing based on your specific goals. The approach to the plan is not a templated system, but one that solves the problem in the market. Specific and actionable.

Brand Alignment / A communication plan that aligns with your company and what it stands for. We are an extension of your brand.

The Execution

Creative package / produced in-house. Architectural level Photography, video, and supporting collateral. See some examples HERE.

Hands on sales execution / a sales program run by the same people who designed the strategy, we are experts at executing an on-ground sales program that reflect your vision.

Continuous Contact / Weekly traffic reports and strategy meetings to ensure we are on the right track.

Completed inventory rewards movement. The carry compounds quietly, the market keeps shifting, and the longer a project sits in its launch-era positioning, the harder the repositioning work becomes. If a repositioning project is on your mind, we'd love to walk through it. If it isn't, and you just want a second read on the market or the strategy already in motion, that works too.

Book a discovery call. We'll come prepared.